Planning and developing medical tourism in megalopolis Shiraz
نویسندگان
چکیده
منابع مشابه
The Marketing Mix and Development of Medical Tourism in Shiraz
INTRODUCTION In recent years, medical tourism market has been raised as one of the income-earning and competitive industries in the world and is considered as a modern field of advanced tourism. Therefore, a great number of countries are seeking to develop this type of tourism and one of the strategies for developing this industry is using the marketing mix elements. METHODS This study was a ...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2015
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2014.11.013